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The retailer is expecting 2-3x traffic growth to JCPenney Beauty today and tomorrow.
January 17, 2023
By: TOM BRANNA
Editor
For the first time in the company’s 120-year history, JCPenney has launched a full homepage takeover on JCPenney.com of just one category: beauty. This takeover runs today and tomorrow. Raising Awareness of JCPenney Beauty JCPenney is continuing to bet big on beauty since the launch of JCPenney Beauty, an inclusive in-store and online destination designed both to serve a diverse range of skin tones and hair types, and to inspire the discovery of BIPOC-founded brands. Its nationwide rol...
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